Why Most Property Campaigns Get Built Backwards

I joined Michael Carbone on the Property Now podcast (Coposit) alongside Ellie Cashman (Cashman Consulting) and Alistair Cantrill (Bullet Studios) to talk through how real estate campaigns actually get built, and what buyers should know before they sign anything.

It's a good, honest conversation about the gap between how campaigns are made and how buyers actually experience them, which is close to the whole reason Blue Notes exists.

Watch the full episode below.