Hi, I’m Lisa Smith — founder of Blue Notes and a marketing strategist who understands the property industry inside and out. I started this business to take the stress out of marketing for people just like you: developers, project marketers, and property leaders juggling fast timelines, lean budgets, and high expectations.
I get the pain points — because I’ve lived them.
Too many deadlines, not enough time
Limited resources, but big ambitions
A brand that feels tired, or sales that have plateaued
Agencies that just don’t “get” property
Blue Notes exists to offer something different — smart, strategic marketing from someone who understands your world and can hit the ground running.
How I Can Help
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I craft tailored marketing strategies that align seamlessly with your business goals. From in-depth audience research to integrated campaign planning, I combine insights and creativity to ensure your message lands with the right people — and leaves a lasting impact.
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I help brands define their purpose, sharpen their positioning, and tell stories that connect. With over 15 years’ experience in property marketing, I bring strategy and storytelling together to build brands that people trust and remember.
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I map the full customer experience — from first touch to final handover — designing communications and processes that feel seamless at every step. The result? A considered, connected journey that reflects your brand’s care, precision, and professionalism.
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A deep dive into your marketing ecosystem — from strategy to spend. I assess what’s working, what’s not, and where there’s room to grow. Whether it's campaign performance, budget allocation or lead quality, think of it as a health check for your marketing function — with actionable recommendations, not just observations.
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I design and run targeted, data-driven campaigns that focus on results — leads, engagement, conversions. It’s all about test, learn, optimise. With a constant eye on performance, I help ensure your marketing investment is driving real, measurable outcomes.
About Lisa
I’m a marketing strategist with over 15 years of experience shaping brand and marketing strategies across some of Australia’s most significant residential, mixed-use and urban renewal projects — from Green Square and Waterloo to Norwest, Bondi and Sydney Olympic Park.
With a background in consumer strategy and a passion for the built environment, I bring together commercial thinking, customer insight, and creative storytelling to deliver work that not only connects — but converts.
I work collaboratively with developers, project teams and consultants to align marketing efforts with business goals, ensuring every campaign, brand or customer journey is both purposeful and powerful.